How to attract more mission-aligned groups
Simple steps to improve your marketing
Tips to fill midweek and off-season capacity
Real-world examples from retreat centers
Worksheets to help you build a clear plan (without hiring a marketing team)
Want to grow bookings, but aren’t sure where to focus
Feel like marketing is always reactive (or on the back burner)
Need a plan that works with the team and resources you already have
Hi, I’m Carl Lefever, founder at Improve & Grow. I’ve spent the last 11+ years helping Christian retreat centers, camps, and other purpose-driven organizations grow their reach and impact through digital marketing. My team and I have helped numerous retreat centers increase off-season and midweek bookings, attract new guest types without straying from their mission, convert more leads into bookings with less follow-up effort, and build marketing systems that don’t burn out their team. We’re not just marketers—we’re partners. We care about results, we speak plain language, and our work aligns with Kingdom values.
We help local services get good leads they can turn into great customers
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